• Ted Morgan

Do Acronyms Cause You Anxiety?

If you fear acronyms like JPEG, PDF and others, we can help!

SpeedPro does more than signs but the truth is, almost everything we do, whether it’s business cards, pamphlet printing or a full wrap on your business vehicle, will require some kind of “file” in order to ensure your product is done right for you, the first time, every time. For many though just hearing acronyms such as: JPEG, PDF, ESP or even VECTOR is enough to instil fear into the heart of a business owner. Never fear! The team at SpeedPro will walk you through the process of sending us any kind of design file or better yet, design something for you.

A Short Lesson in Logos (and more!)

Before we give you the highlight version of some of the more common design terms, we know that for some folks, you prefer to just hand over the responsibility of designing logos and signage to the experts. We’re happy to help. Our graphic designers will work together with you to ensure a design you’re happy with and that makes your business stand out from the crowd. If you already have a logo file you’d like us to work with but all these initials are a tad overwhelming, read on for a brief explanation of each!

· JPEG: Surprisingly, the initials refer to who created this type of file, not the file itself. The Joint Photographic Experts Group created the standard “lossy image compression technique” that in essence, allowed for digital images to be shared across the Internet. It helps to reduce the amount of data used for an image while being transferred and has been in place since the early 90’s.

· PDF: A Portable Document File developed by Adobe, it’s used primarily to present documents, text and images in a way that does not rely on a specific software or hardware application making it an often preferred method because it is easily transferrable.

· ESP/EPS: Stands for “Encapsulated PostScript” a type of vector image file that might contain graphics, text and/or images. By many this is considered the best choice of graphics format for the high resolution printing of images.

· VECTOR: Which brings us to – what is a Vector? Here is where you might find yet another acronym, not covered in our headline, “ai.” These letters refer to Adobe Illustrator, a file commonly used in print media and for digital graphics like logos. Vector files are actually “built by mathematical formulas.” Now you know!

· PIXELS: This refers to “picture elements” or more specifically, a “minute area of illustration” on a screen – one of many from which an image is composed. If you’re familiar at all with the “pointillism” paintings of Georges Seurat, it might be argued his style was a 19th century version of pixels. (And -if you’ve ever seen the movie “Ferris Bueller’s Day Off” it was Seurat’s painting called “Sunday Afternoon on the Island of La Grande Jatte” that featured so prominently as the film zeroed in on the dots that comprise the image.)

· DPI: “Dots Per Inch.” In any conversation about digital images, there’s a possibility someone will refer to DPI, which is another mathematical calculation. DPI is determined by dividing the total number of dots wide by the total number of inches wide (or by total dots high and total inches high.)

· TIFF: Is “Tagged Image File Format” and although larger, TIFF is a preferred format by many because it does not lose clarity or quality when edited. It’s an excellent tool in the publishing industry.

· PNG: A Portable Network Graphics file, it’s good for full colour images amongst other applications and again, is often used in the print industry.

· File Size: Is simply a measure of how much data a computer file contains. File size is still a very relevant criteria as many homes and businesses without adequate broadband access, do not enjoy the same download capabilities which can really slow things down and/or make them impossible to access.

If you’re already in the industry, you’ll know there is a lot more we could say about acronyms but from a customer service perspective, this is what’s really important: whatever the program you’re using at your home, workplace or not for profit charity, we can walk you through the process of sending us your logo, your pamphlet design, promotional postcard mail out and yes, even your sign design expectations. Better yet, if you need help with the design, our graphics team will work together with you and you’ll never have to worry about a DPI or vector image again! Contact SpeedPro where we get the job done right, the first time EVERY time!

PS – If you’d like to know what a GIF is – just ask your kids!

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